Wednesday 21 March 2012

SchmidttakahashI


                                                                                     
                
                    



                                               


                                      


Schmidttakahashi is a Berlin based label that specializes in upcycled and restyled, redesigned clothing. As the name suggest, there is a decided Asian aesthetic to the collection of women’s wear.  Reanimation / Wiederbelebungsmassnahmen, is the name of their project, to value, track and communicate the history and heritage of each item that goes into their recycled design collection.  With a belief that garments carry with them a heritage, a history, and multiple stories absorbed through the wearing, schmidttakashi undertake a laborious process of collecting discarded and used clothing in their custom made containers. Each collected item is carefully washed and ironed, then assigned an identification number, identifying the former owner, without breaching their privacy of course, the color, material and style is catalogued, and archival photographs taken.  All the information from the archiving and photographing of each donated item is then saved in a small RFID transponder, basically a simple digital number chip, which can be read with an RFID reader; simple technology available on most smart phones as an application download.  RFID tags are quite robust, and can easily withstand washing, so each uniquely numbered item has the relevant RFID tag sewn into it, which can be access at anytime to learn its history, as well as to track its new life.                                                                                                                                            This  is  very  popular  tendency nowadays  to  create new  items  from  used  things. I think that besides this type of  production  ecologically  clean and so on, this  m e t h o d   gives to d esigners an opportunity to find some new silhouettes and combinations
                                 
                                        

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